Simplify the complicated.
Have you ever heard yourself say “this is too complicated to explain?” What happened next? Did you give up? Most people give up and move on.
Next time you get to a complicated concept, go lock yourself up in a room and figure out a way to explain it. That’s how you grow, and that’s how you stand out as a communicator.
Once people hear your explanation, they will be thrilled because somebody else did the work for them.
The marketing genius Jay Abraham once said: “if you can explain people’s problems better than they do, they will automatically assume that you have a solution.”
If you can solve complex problems well at practice for your players and coaches, then they will be sold before you even present the solution.
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