Lipstick Won’t Save Your Offense

Lipstick Won’t Save Your Offense

Lipstick Won’t Save Your Offense Think you can frame it better? Add some glitter? Package it differently? Yeah, that’s what books and gurus love to sell you. Here’s the truth: That doesn’t work. When you’re running an offense, your goal isn’t to dress up the idea to “look” attractive. It’s to strip away the fluff […]

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