ERRORS IN JUDGMENT:
FIRST = BE REALISTIC ABOUT PLAYER’S ABILITY. Don’t just put an X or an O on the board. Put up the boy’s name. Immediately his limitations affect the offense or defense you put up. Whale of a lot of difference between Dick Butkus and Humpty Dumpty.
SECOND = WHEN CHIPS ARE DOWN, BEST PLAYERS ARE IN THE GAME. It is a mistake to be able to play blue chippers only one way. Say best kid you have can only go on offense. Say opponent has ball for 45 minutes. These are 45 minutes he cannot help you.
ERRORS IN OFF FIELD RELATIONSHIP:
FIRST = RELATIONSHIP WITH OTHER FACULTY MEMBERS. The environment that exists has a lot to do with winning or losing. If they are with you, your job is easier. If they are against you, you’re in trouble. Work on a program of how to win friends and influence faculty members.
SECOND = ORGANIZE A MOTHER’S CLUB. Get mother on your side by pointing out to her what he can get out of football besides winning games.
THIRD = PRESS, TV, AND RADIO. Straight up fact of life that the great majority of people get their impression of you from what they read in the paper, see on TV, or hear on radio. Their jobs depend on info. Get it to them to make their jobs easier. Get these people on your side. Let them know what you’re doing. They will interpret what you’re doing in the way you want it interpreted if they are with you.